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About Us

In 2009 Owner and C.E.O. Al Mercado stepped out on faith and left his full time job to start JAG Sports Marketing. With prior experience in sports marketing and years of building relationships with the most sought after agents and athletes, JAG has become a leader in the sports industry.

After years of helping his father at signings and learning the in's and out's of the business, Alex Rodrigues came on as JAG Sports Marketing's Chief Operating Officer. He has brought a fresh young perspective to the company and expanded our market.

This Father/Son duo continues to make strides in the industry and think outside of the box. allowing for new opportunities and experiences for our clients and customers. 

We not only provide athlete representation to some of the hottest names in the game past or present, but we also hold over a hundred autograph signings a year, connecting the fans to their favorite athletes. Because of this, we are one of the biggest suppliers of Authentic Signed Memorabilia.